SEO Conference: A complete guide on how to prepare

SEO Conferences are a whirlwind expertise. No matter your business, conferences provide the probability to step out of your house workplace and right into a dynamic atmosphere crammed with continuous classes, vendor cubicles, networking galore, and unforgettable after-parties.

It may be overwhelming, however Website positioning conferences like MozCon can convey unimaginable rewards with the precise preparation. This information will equip you with important tricks to take advantage of Website positioning conferences, in-person or digital. Uncover learn how to strengthen your group, increase your power, and improve your enthusiasm for work throughout and after the occasion. Get able to dive into the world of Website positioning conferences and digital experiences.

Earlier than you landing at MozCon

With MozCon only a few weeks away, it is time to gear up and take advantage of this Website positioning convention, whether or not you are attending in particular person or by way of the remote-friendly livestream possibility. Don't be concerned, there's nonetheless loads of time to arrange. Comply with these important steps to maximise your MozCon expertise and make sure you're absolutely geared up for the occasion. Get able to dive into the world of Website positioning and make priceless connections.

Familiarize your self with the agenda

You might need already glanced on the speaker lineup. Take a better take a look at the minute-by-minute agenda to establish the subjects that align together with your studying targets. Even when a selected matter appears unrelated to your work, it could possibly nonetheless present priceless insights. At MozCon, the convention follows a single-track format, permitting you to attend each session. Do not miss out on the chance to discover various subjects and broaden your information base.

Clear your calendar

That assembly can wait! MozCon is just two days a 12 months! In case your weekly group sync can wait, and we all know it could possibly, then block out of your calendar upfront.

Outline your targets and targets

Realizing what you need to obtain will assist you to take advantage of your time and give attention to the classes and actions that align together with your pursuits. Take into consideration what you need to have achieved as soon as MozCon wraps. What do you need to really feel? Apart from greater than a little bit bit spent. Do you need to really feel extra related? Do you need to have a solution to a burning query? Do you need to meet somebody IRL? Do you need to have a cache of priceless notes to remove and share together with your group? Sing Karaoke for the primary time?

MozCon offers you the flexibility to attain all these items. Discover like-minded folks by means of our Linkedin group and organize a meetup. Join with folks on Twitter. Attend a Birds of a Feather desk throughout breaks. Drop by the seller cubicles to discover a brand new resolution to an issue. Pack your cozy footwear for the convention, in addition to your get together footwear and your greatest Karaoke jam, for the Tuesday evening after-party at MoPOP.

“If you wish to meet somebody particular, speak to a speaker, or arrange dinner with associates, plan upfront. Conferences transfer shortly, and nothing is extra disappointing than attempting to attach with somebody on the final day solely to understand they needed to catch an early flight. Most audio system are pleased to satisfy new folks and speak about our subjects and pursuits.” - Dr Pete Meyers

A man and a woman smiling in blue company shirts
Plan to mingle between classes, remember to drop by the seller cubicles!

Collect your note-taking software of alternative

MozCon is a convention the place you may doubtless take a number of notes. Be sure to have all the required instruments at hand. Cost your laptop computer or pill or select another most popular technique for note-taking. If you happen to plan on sharing takeaways together with your group, nicely, sadly, telepathy will not work, however you may nonetheless discover methods to speak successfully.

“On the finish of every day, take 5 minutes, undergo your notes, and switch them into a number of bullet factors and ONE motion merchandise. When you've got one motion merchandise per day on the finish of an occasion, that is nice. In any other case, when you're like me, you may come house to a web page of notes like "Website positioning! AI!! INTERSECTION OF FUTURE!" and don't know what you have been speaking about.” Dr Pete Meyers

Join with the audio system earlier than the occasion

Try our spectacular lineup of audio system, maybe there's somebody talking you’ve not but related with? Take a while to know their specialty. Even when you’re not at present working inside that area, it might be a brand new studying alternative for you, or it might assist you to acquire a greater understanding of the challenges your colleagues are going through. Finally, conferences are an important alternative to develop a extra well-rounded understanding of the whole search business, what’s on the horizon, and what to concentrate to in search.

Ramp up your Website positioning studying

Outline what you need to obtain at MozCon and create a plan to maximise your expertise. Having clear targets will assist you to keep targeted and take advantage of the occasion. Subscribe to the Moz weblog or join a Moz Academy course. These will provide you with entry to a wealth of content material to spice up your information upfront of the massive occasion. From fundamental Website positioning to native search and technical particulars, there's one thing for everybody. Moreover, the weblog will present convention recaps after every day, so you will not miss out on any necessary updates.

Put together to community and have interaction

MozCon, and lots of different Website positioning conferences, give you ample alternatives to satisfy new folks and broaden your skilled community. Maximize your networking alternatives earlier than you get there. Earlier than you arrive in Seattle, get conversant in the digital panorama by following the #mozcon hashtag on Twitter. Be part of the LinkedIn group, and when you're there, comply with us on Twitter, LinkedIn, Instagram, Fb, and Threads, as a result of why not?

In case you are within the Ladies in Tech Website positioning group, you may be part of the MozCon channel. This may hold you up to date on MozCon fellow attendees’ plans and actions and permit you to have interaction with audio system and ask questions.

“MozCon does not do Q&A after talks - it is tough to handle for an occasion of this dimension, with a packed schedule and a single stage. However, when you've got a query that's truly a couple of speaker's speak, they'd virtually actually love to listen to it. It is implicitly nice suggestions to know that somebody was engaged and involved in what I used to be saying, even (particularly!) if they do not completely agree.” - Tom Capper

Through the convention

MozCon takes place over two jam-packed days. To maximise your Website positioning convention expertise, listed below are our tricks to hold you energized and targeted and keep away from operating your self into the bottom and doubtlessly lacking an enormous profession alternative. Whether or not you’re attending on-line or in particular person, we’ve received some suggestions from seasoned MozCon audio system and attendees to maintain you engaged in the course of the occasion.

Register early

When attending any convention, it’s useful to get the lay of the land previous to the occasion so you may float on by means of to the motion uninterrupted. At MozCon, we provide early registration on Sunday, August 6. In case you are arriving early and need to get a leap on badge assortment and a sneak peek on the new venue, drop by registration to verify in and choose up your badge. Unable to make it to registration early? No downside. Set your alarm and arrive on the convention brilliant and early Monday morning so you are not dashing your morning cuppa and lacking the opening remarks!

Attend each session

Bear in mind once we suggested clearing out your calendar? That is so you may take advantage of this once-a-year-Website positioning convention expertise by attending each single session. Even when it’s exterior your space of focus. It additionally means you could have the prospect to community with each speaker when you stumble upon them within the convention corridor or after-party. Fortunately MozCon is a single-track occasion, so that you don’t have to make any tough selections. Yow will discover your spot within the auditorium, arrange camp, and let the inspiration absorption start!

“As a result of I work in native Website positioning, I attend MozCon's livestream with my ears tuned to select up any nice suggestions that may be utilized to native enterprise advertising and marketing. Even when the principle matter of a chat is not native search, I can come away with half a dozen suggestions which might be related to my very own space of promoting as a result of natural and native Website positioning have a lot overlap.” - Miriam Ellis


Even when you’re solely powered by caffeine and Website positioning insights nobody can deny the increase a little bit of H2O offers (particularly when you’re jet-lagged.) Of us journey to MozCon from close to and much, because the beneath attendee pin-map attests. Be sure to're in a position to be your greatest self regardless of the affect of journey in your power ranges.

“Be sure to have a water bottle and snacks in your bag - nothing hinders reminiscence and productiveness like starvation and dehydration!” - Meghan Pahinui

picture of mozcon attendee pin world map
Irrespective of the place you could have travelled from bear in mind to remain hydrated - and caffeinated!

Jot down scorching suggestions instantly

You've got been following these steps diligently, haven’t you? In that case, you could have already ready your note-taking software of alternative. Whether or not it’s an enormous Gdoc crammed with hyperlinks and screenshots, the notes app in your pill, the twitter app loaded up filtered by the #mozcon hashtag and a finger poised and able to hit fav, or a trusty notepad and pen. Even when you’re not a large note-taker there's nothing extra priceless than jotting down a number of strains as your grey-matter is percolating. Mild bulb moments occur in a flash. In case your boss or colleague asks you what you discovered, you’ll be happy you considered your future self and saved a number of bullet factors for your self and anybody else who asks.

“Write down concepts as quickly as you could have them. As you’re listening to talks and interacting with conference-goers, you’re sure to get concepts in your personal technique. Be sure you write them down ASAP - with a lot info flying round, you’re sure to neglect them when you don’t. It may be so simple as utilizing the notes app in your cellphone or slacking your self a fast reminder notice. That manner, once you get house from the convention, you’ll have already got a listing of concepts to springboard off of.” - Meghan Pahinui

“I make a dwell checklist of every thing I hear that could possibly be of worth to native manufacturers. Then, if I need to revisit a selected tip later, I re-watch the presentation by way of the video bundle. It is helped me write some actually good weblog posts!” - Miriam Ellis

A woman with short blonde hair, Lily Ray, attending a conference sitting in front of a laptop
Carry your note-taking instruments of alternative!

Let your self assume

Pondering and doing are two very various things. In case you are, like many people, busy executing tasks 5 days per week/52 weeks a 12 months, this can be the time it's essential let ideas enter your mind and join with different ideas with the intention to, in some summary manner, discover a resolution.

“Let your thoughts wander. It is okay. I do not know why, however after I'm planted in a seat at a convention, and my thoughts is absolutely on Website positioning, I get extra high quality pondering carried out than simply about wherever else. If you happen to resolve a number of tough work issues by ignoring three minutes of my presentation, I will recover from it. You may watch the video later.” Dr Pete Meyers

Mingle in-between classes

Discuss to Strangers - Probably the most rewarding a part of MozCon, IMO, is assembly new folks that you could be know for years after. Sit down at an unfamiliar lunch desk, strike up a dialog over breaks, go to the sponsor cubicles, and work up your braveness at occasions. You do not want any particular networking expertise - merely asking folks the place they're from is commonly sufficient to get began.” - Cyrus Shepard

Community community community!

There may be one expertise that isn’t replicable exterior of a convention occasion, and that’s the chance to attach with folks in actual life. Perhaps them by means of LinkedIn, perhaps you comply with one another on Twitter. Nothing cements an expert connection greater than chatting over breakfast, grabbing a much-needed espresso.

“Do not be afraid to stroll as much as a desk at lunch and ask when you can sit with them! MozCon is a extremely welcoming place, and making new associates and connections could be as straightforward as having the arrogance to say hiya!” - Hannah Waye

mozcon attendees talking at a birds of a feather table
MozCon 2018 attendees sharing tales at a 'birds of a feather' desk.

Seize a selfie with Roger

Roger is Moz's Website positioning robotic who lately underwent an AI transformation and is considerably a fan of taking selfies with MozCon attendees.

Two men capture a selfie with Moz's mascot, Roger the robot
Seize a snap with Roger, Moz's lovable robotic mascot.

Ideas for attending digital occasions

A lot of our suggestions are translatable to attending digital occasions, just like the MozCon livestream possibility. You simply have to get inventive about the way you community and keep engaged. To get probably the most out of any digital occasion you'll nonetheless need to organize how you'll take notes, join with audio system on social media, and set your group as much as get probably the most out of the talks.

Deal with it like an IRL occasion

We nonetheless suggest reserving out your calendar when attending digital occasions. It’s really easy to get distracted, and as a lot as we inform ourselves we're able to multitasking, how a lot are we actually absorbing? Clear your calendar and your headspace, take as many notes as you are feeling could be useful to you, and filter your Twitter feed by #mozcon to remain within the fold and be a part of the enjoyable.

Arrange a watch get together

Ebook out your workplace convention house and order some snacks so you may watch MozCon dwell from whichever metropolis you might be situated in. In case your group is distributed, arrange a lunchtime sync to verify in and chat about what you’ve discovered up to now. In case you are all in numerous time zones, create a brand new Slack channel to share insights together with your teammates.

Why are conferences extra necessary than ever?

With so many groups transferring in the direction of partial or absolutely distributed setups, discovering time to get collectively is extra priceless than ever. Convention attendees have the distinctive alternative to attach with business contacts, ask questions, and set up real skilled relationships with consultants in search advertising and marketing and Website positioning. And bear in mind:

“Nobody is really a stranger at MozCon. It's possible you'll by no means attend one other occasion the place so many individuals have a lot in widespread with you.” - Cyrus Shepard

We hope you are as excited as we're for August seventh and eighth to rush up and get right here. And once more, if you have not grabbed your ticket but and need assistance making a case we've got a helpful template to persuade your boss!