15 Epic Google Analytics alternative Options for 2023

Whereas Google Analytics is arguably the most well-liked and broadly used internet analytics instrument, it’s not the one choice obtainable available on the market.

So, we’ve researched completely different advertising and marketing analytics options and compiled the most effective Google Analytics options on this article.

The perfect Google Analytics options embrace:

  1. Semrush
  2. Clicky
  3. Matomo
  4. Analytics Narratives
  5. ImpactHero

And lots of others which might be value contemplating primarily based in your particular wants and preferences.

Let’s have a look at them one after the other.

1. Semrush

Semrush is a good addition to your advertising and marketing toolbox as a result of it could possibly present invaluable advertising and marketing insights in your web site—and about your opponents, too.

Semrush homepage

With Semrush, you'll be able to observe extra than simply your key phrase rankings, backlink profile, and content material gaps (however you'll be able to undoubtedly do all of those). It's also possible to analyze your opponents’ site visitors traits, key phrases, and extra.

Semrush gives estimates on whole web site visits, the variety of distinctive guests, pages considered per go to, common go to period, bounce price, and machine knowledge by way of the Visitors Analytics instrument.

Traffic Analytics tool

It even has demographic breakdowns so you'll be able to be taught extra about who makes up any web site’s viewers. Like this:

"Audience Overview" report in Traffic Analytics

And you'll observe every consumer’s site visitors journey to see the opposite web sites they usually go to, offering unparalleled insights. Right here’s what that part appears like:

"Traffic Journey" report in Traffic Analytics


  • Monitor your opponents’ site visitors and engagement metrics
  • Uncover customers’ pursuits and model preferences
  • Analyze the backlink profile of your web site and your opponents’ web sites with the Backlink Analytics instrument
  • Unearth useful key phrases and monitor your Google rankings
  • Stay GDPR-compliant
  • Entry a whole suite of search engine marketing instruments

Pricing Choices

You may attempt Semrush free of charge or choose any of our three paid plans, beginning at $119.95 per 30 days whenever you pay month-to-month. It prices an extra $200 per 30 days if you wish to use the Visitors Analytics instrument.

Semrush’s "Plans & Pricing" site

For extra particulars, take a look at the pricing web page.

2. Clicky

Clicky is a privacy-friendly analytics instrument typically most well-liked as an alternative choice to Google Analytics as a consequence of its ease of use and simple set up.

The instrument is thought for its real-time site visitors analytics and heatmap monitoring, which lets you visualize the consumer’s journey in your website.

Clicky homepage

Past its extremely regarded heatmap monitoring, Clicky is a quantitative analytics instrument, offering many of the similar metrics as Google Analytics and different choices on this listing.

Regardless of its early 2000s-looking web site, Clicky is without doubt one of the finest Google Analytics options.

Clicky website showing "The Basics", "Visitors", "Content" and "Recent Visitors" metrics


  • See real-time reporting
  • Leverage heatmap monitoring
  • Conduct backlink evaluation
  • Use in your telephone because of cellular compatibility
  • Stay GDPR-compliant

Pricing Choices

Clicky affords a restricted free plan and a 21-day free trial of the premium service. It additionally affords 4 paid choices, beginning at $9.99 per 30 days.

Clicky pricing options

3. Matomo

Matomo is a privacy-focused, open-source internet analytics platform that tracks web site site visitors and consumer conduct. And gives stories on these metrics.

It is without doubt one of the hottest analytics instruments on this listing. Over 1.4 million web sites throughout 190 international locations use it.

Matomo homepage

Matomo affords nearly the whole lot Google Analytics gives, together with extra options like heatmaps, session recordings, search engine marketing key phrase reporting, and A/B testing.

The platform prides itself on its adherence to privateness legal guidelines, equivalent to GDPR and the California Client Privateness Act (CCPA).

Matomo notes that due to its inflexible compliance with these and different privateness legal guidelines, you should use it in a manner that eliminates the necessity to present disclosures or acquire consent out of your customers to leverage the platform.

Matomo additionally makes it simple for customers who wish to migrate from Google Analytics. The platform permits you to import your historic Google Analytics knowledge immediately into the instrument.

import historical GA data in Matomo


  • Keep away from knowledge sampling. Not like Google Analytics, Matomo tracks all consumer knowledge to supply correct outcomes.
  • Retain knowledge possession. You personal 100% of the info Matomo finds.
  • Stay GDPR- and CCPA-compliant
  • Entry behavioral analytics, equivalent to heatmaps and session recordings
  • Import historic knowledge from Google Analytics

Pricing Choices

Matomo affords a free plan with restricted options and internet hosting by yourself servers. Paid plans are primarily based in your month-to-month site visitors, beginning at $23 per 30 days.

Matomo pricing

4. Analytics Narratives

Analytics Narratives helps you make data-driven choices and enhance your workforce’s understanding of your goal clients.

Routinely import knowledge from Google Analytics and obtain narratives and clever insights that may increase your advertising and marketing efforts.

The time-saving instrument brings all of your advertising and marketing knowledge collectively, lowering the necessity to swap between interfaces. And you'll observe a number of campaigns, plus generate and schedule stories shortly and simply.

Analytics Narratives

On high of this, you’ll be alerted every time web site knowledge modifications abruptly or if there are any notable shifts in consumer conduct.


  • Import Google Analytics knowledge
  • Make analytics extra environment friendly with a single interface
  • Monitor, view, and make optimum use of your advertising and marketing knowledge
  • Automate every day, weekly or month-to-month stories and get them in your inbox
  • Get customized insights and higher perceive your customers

Pricing Choices

For $39/month, you’ll obtain limitless periods, limitless alerts, and automatic stories.

The bundle is suitable with each Common Analytics and Google Analytics 4. In-app purchases can be found at $20 per 30 days for every extra knowledge supply.

Analytics Narratives pricing

5. ImpactHero

ImpactHero is an AI-powered instrument that breaks down your content material by buyer journey phases, discovers which content material is most impactful, and provides you recommendations on the right way to create content material that performs higher.

Get began by including the supplied monitoring code to all of the pages in your website utilizing Google Tag Supervisor. Then, ImpactHero will present suggestions on the right way to enhance your content material technique at each stage.

Begin by analyzing the shopper journey by site visitors sources so you'll find your top-performing channels:

ImpactHero traffic sources

Then, get insights on which varieties of content material are performing the most effective. The instrument stories on particulars like content material kind (like listing articles or how-to articles) and content material size.

ImpactHero content performance insights

This may help you determine what sort of content material to create sooner or later.

It's also possible to use the Analytics Report to search out out which kind of content material performs finest.

Metrics embrace:

  • Whole site visitors
  • Total Impression Rating (how a lot cash you’ve obtained by way of customer conversions)
  • Bounce price
  • Engagement rating
  • Conversion price
  • Leads

And you'll see all of them in a look:

ImpactHero analytics report


  • Profit from a instrument particularly designed for content material advertising and marketing groups
  • Discover high-performing content material and tailor it to phases within the buyer journey
  • Uncover the place makes use of are dropping off, so you'll be able to enhance weak spots
  • Measure the financial impression of your content material pages
  • See solely the info you really want, so you'll be able to analyze extra pages quicker

Pricing Choices

Should you’re a Semrush consumer, you'll be able to activate a free trial of ImpactHero.

After the 21-day trial interval is over, you'll be able to add ImpactHero to any paid Semrush subscription for $200 per 30 days. The entire worth is calculated by the variety of campaigns you purchase.

ImpactHero pricing

Go to our pricing web page for extra data.

6. Piwik PRO

Piwik PRO Analytics Suite is a strong analytics answer centered on privateness and knowledge safety.

It affords the identical vary of quantitative knowledge as Google Analytics. And product and enterprise intelligence instruments to take your evaluation past site visitors and engagement metrics. Which makes it top-of-the-line GA4 options.

analytics in Piwik PRO Analytics Suite

Piwik PRO is way simpler to make use of than many different entries on this listing (together with Google Analytics).

And with real-time knowledge monitoring, easy aim monitoring, simple consumer segmentation, and customizable stories, you won't even miss Google Analytics.

Plus, the dashboards and stories in Piwik PRO are similar to these present in Google Analytics. So a transition can be painless.

Due to its wide selection of built-in privateness and knowledge security measures, Piwik PRO is an efficient choice to be used within the authorities, healthcare, insurance coverage, and monetary sectors.

Piwik PRO use cases


  • Keep away from knowledge sampling. Piwik PRO gives full knowledge units with 100% accuracy.
  • Entry user-friendly and acquainted dashboards and stories
  • Stay compliant with the GDPR, CCPA, and HIPAA (amongst others)
  • Leverage built-in enterprise intelligence instruments
  • Retain management of your knowledge

Pricing Choices

Piwik PRO affords a free plan that can be utilized eternally, but it surely has limits on the variety of supported month-to-month actions (i.e., interactions along with your website, together with web page views).

Paid plans are customizable and decided primarily based in your site visitors and particular person use case.

Piwik PRO pricing

7. Heap

Heap is a product-focused digital insights and analytics instrument used to guage buyer conduct at scale.

It might probably aid you perceive how and why clients have interaction along with your web site. And determine ache factors within the consumer journey or your conversion funnels.

Heap homepage

Heap stories on conventional quantitative analytics, equivalent to web page views, occasions, and engagement metrics. And after it acquired Auryc, it began offering digital expertise insights, equivalent to heatmaps and session recording.

Heap additionally automates knowledge seize, which implies occasion monitoring is baked into the platform and requires minimal setup.

However Heap has a steeper studying curve than a few of the different instruments on this listing. And it additionally comes with a hefty price ticket.

"Marketing KPIs" dashboard in Heap


  • Obtain highly effective product and behavioral analytics
  • Take pleasure in automated seize for all occasion knowledge, permitting you to observe and analyze each interplay customers have in your web site
  • Leverage superior segmentation and reporting capabilities
  • Make use of heatmaps and session recordings
  • Stay GDPR-compliant

Pricing Choices

Whereas Heap affords a restricted free choice, you’ll want to talk with Heap’s gross sales workforce for a personalized paid choice. Which is predicated on the scale of your web site and the site visitors you obtain.

Heap pricing

8. Woopra

Woopra is an analytics suite with options corresponding to Google Analytics.

Nevertheless, Woopra differs in that it emphasizes and focuses on 5 classes of knowledge:

  • Journey
  • Traits
  • Cohort
  • Retention
  • Habits

This categorization permits for extra related, contextual insights than easy knowledge presentation.

Woopra homepage

Woopra strives to offer analytics and stories that may aid you perceive who your clients are and the way they behave throughout the lifecycle of their relationship with your enterprise.

Along with its internet software, Woopra additionally affords a desktop software that gives improved efficiency and a greater viewing expertise.

Woopra additionally affords one-click integration with dozens of common third-party purposes, equivalent to Slack, Zendesk, Google Advertisements, Google Drive, WordPress, and extra.

web analytics dashboard Woopra


  • Acquire higher insights and understanding because of analytics categorization
  • Monitor customers at each touchpoint of their journeys
  • Entry to the high-performance desktop shopper
  • Combine simply with third-party instruments like Zendesk, HubSpot, Google Advertisements, and WordPress
  • Leverage visualization stories

Pricing Choices

Woopra affords a free plan, which has restricted options and actions allowed per 30 days. Paid plans begin at $999 per 30 days.

Woopra pricing

9. Fathom Analytics

Fathom Analytics is an alternative choice to Google Analytics that locations privateness on the coronary heart of what it does, even at the price of knowledge.

Fathom Analytics homepage

Actually, Fathom solely affords a single dashboard, which gives quantitative knowledge and metrics in your web site's efficiency. Together with site visitors, time on website, bounce price, and aim completions.

Fathom operates on a “privacy-first” coverage. It tracks crucial metrics and streamlines that knowledge into an simply digestible report, so you can also make key advertising and marketing choices quicker.

Fathom additionally says it could possibly bypass advert blockers, supplying you with entry to a extra full set of knowledge.

Because of its minimal knowledge assortment and pared-down dashboard, Fathom is an efficient choice for smaller or up-and-coming companies.


  • Bypass advert blockers to get full knowledge
  • Stay compliant with the GDPR, CCPA, and the Privateness and Digital Communications Laws (PECR)
  • Profit from a small embed code that masses extraordinarily shortly
  • See streamlined dashboard for quick evaluation and decision-making

Pricing Choices

Fathom Analytics affords a free 30-day trial. It additionally has three paid plans, which range relying in your month-to-month web page views. They begin at $14 per 30 days.

Fathom Analytics pricing

10. Mixpanel

Mixpanel is a product analytics instrument used to guage how customers work together along with your internet-based product.

It goes past easy site visitors analytics to offer real-time knowledge on traits and consumer conduct, permitting you to make data-backed choices in your product’s course.

Mixpanel homapage

Mixpanel works on the internet, cellular, and different good units to present you a broad view of buyer conduct.

This sturdy analytics instrument permits for intuitive segmenting, A/B testing, customized occasion monitoring, and consumer conduct insights.

Mixpanel has additionally labored to boost its choices to assist function a alternative for Google Analytics.

example of "product metrics" dashboard in Mixpanel


  • Monitor consumer conduct
  • Use customizable dashboard choices
  • Arrange and use simply
  • Entry sturdy stories and knowledge visualizations

Pricing Choices

Mixpanel affords a restricted free plan and two paid choices, beginning at round $20 per 30 days.

Mixpanel pricing

11. Adobe Analytics

Adobe Analytics is an enterprise-level, cloud-based analytics platform that gives the same vary of knowledge and metrics as Google Analytics. So, it’s a Google analytics competitor instrument.

Nevertheless, Adobe Analytics has extra superior instruments and stories.

Adobe Analytics homepage

For instance, Adobe Analytics leverages machine studying to offer in-depth attribution stories and conduct predictive modeling. The platform analyzes knowledge on consumer segments and journey habits to create fashions on future actions and enterprise efficiency.

It’s a premium analytics instrument, and its prices mirror that. So, Adobe Analytics is usually just for organizations with superior analytics wants and excessive budgets.


  • View lovely knowledge visualizations
  • Entry enterprise intelligence instruments and predictive modeling
  • Get the whole lot Google Analytics affords and extra
  • Acquire deeper insights into your customers and their journey

Pricing Choices

Adobe Analytics affords three pricing tiers, however the prices can be found by request solely.

Adobe Analytics pricing

12. Believable

Believable Analytics is an open-source, privacy-friendly various to Google Analytics.

It is a good choice for privacy-conscious web site house owners, in addition to these in search of a fast and easy manner to try website metrics to realize insights.

Plausible homepage

Believable is intuitive and really user-friendly. All of its stories will be discovered on a single web page and have a easy, clear design.

The instrument doesn’t use cookies or acquire any private data. So it’s compliant with GDPR, CCPA, and varied different privateness legal guidelines. Its code snippet can be very small, which reduces its impression in your web site’s loading time.

Believable additionally integrates with Google Search Console, permitting you to see which search queries deliver site visitors to your website.

example of dashboard in Plausible


  • See easy, intuitive metrics all on a single web page
  • Hold your website pace quick because of the light-weight script
  • Know the supply code obtainable by way of GitHub, so anybody can evaluate
  • Stay compliant with GDPR, CCPA, and different privateness legal guidelines
  • Retain 100% knowledge possession

Pricing Choices

Believable Analytics affords a 30-day limitless free trial, with no bank card required. Paid plans start at $9 per 30 days, but it surely relies on your website’s month-to-month web page views.

Plausible Analytics pricing

13. GoSquared

GoSquared Analytics is an internet analytics platform that positions itself as a privacy-friendly, less complicated Google Analytics various.

GoSquared Analytics homepage

Actually, the GoSquared interface is a single web page. With solely the important thing internet metrics you have to monitor recurrently.

GoSquared prides itself on its lovely, intuitive dashboards and stories that lower out a few of the complicated, high-learning-curve options Google Analytics has.

GoSquared Analytics integrations

GoSquared was additionally constructed as a real-time analytics platform, permitting you to immediately load and think about knowledge and stories.

It consists of integration choices with main third-party instruments like Slack, Squarespace, WordPress, and Shopify.


  • Take pleasure in a easy, intuitive interface and stories
  • See real-time knowledge reporting
  • View key metrics and stories with no studying curve
  • Stay compliant with GDPR, CCPA, and different privateness legal guidelines
  • Leverage integrations with Slack, Squarespace, Shopify, WordPress, and extra

Pricing Choices

GoSquared affords a seven-day limitless free trial. Paid plans begin at $9 a month, relying in your month-to-month web page views and the variety of tasks.

GoSquared Analytics pricing

14. Gauges

Gauges is a real-time instrument that gives internet analytics and consumer demographic knowledge.

The platform is straightforward to make use of and perceive. And it consists of all crucial metrics you’d anticipate to see in an analytics software program suite.

Gauges homepage

Gauges provides you full, up-to-the-second insights in your site visitors and engagement metrics. With out having to refresh the web page.

And Gauges permits for monitoring a number of properties without delay. You may swap between web sites and subdomains.

This makes Gauges a fantastic choice for businesses and organizations with a number of web sites and properties.

analytics dashboards in Gauges


  • See real-time, full analytics
  • Deal with customer metrics
  • Take pleasure in clear and easy interface and stories
  • Monitor a number of properties
  • Keep in price range with the affordable worth

Pricing Choices

You may attempt Gauges free of charge with a seven-day trial. Then, choose from the three paid plans, which begin at $6 per 30 days.

Gauges pricing

15. Easy Analytics

Easy Analytics is an internet analytics platform that was constructed and designed round the concept analytics ought to be easy and privacy-friendly.

Simple Anlaytics homepage

The platform affords a single, clear dashboard that is simple to navigate and perceive.

It gives all crucial metrics for on-line companies. Together with web page views, time on web page, and high pages. And a few demographic knowledge, equivalent to browser and site.

Easy Analytics doesn’t use cookies to gather any knowledge. It’s compliant with GDPR and different privateness legal guidelines.

Whereas it doesn’t provide the sheer quantity of knowledge that Google Analytics does, Easy Analytics is a good choice for smaller organizations in search of a easy, privacy-friendly analytics answer.

And you'll import your historic knowledge from Google Analytics. That manner, you gained’t have any gaps in your knowledge.

a single, clean dashboard in Simple Analytics


  • Keep away from knowledge overload—solely see crucial knowledge and metrics
  • Benefit from the easy design and ease of use
  • Stay compliant with GDPR and different privateness legal guidelines
  • Import Google Analytics historic knowledge

Pricing Choices

Easy affords a 14-day free trial for its starter and enterprise plans. Paid plans begin at $9 per 30 days.

Simple Analytics pricing

Select the Google Analytics Different That’s Proper for You

No matter your motive for in search of an alternative choice to Google Analytics, you may have many choices.

An important factor is to search out an analytics instrument that fits your distinctive wants and price range.

And for those who want an answer that gives internet analytics for not solely your enterprise’s efficiency, however your opponents’ efficiency, look no additional than Semrush.

Semrush’s Visitors Analytics instrument reveals your opponents’ analytics knowledge in seconds.

Simply enter their area identify and click on “Analyze.”

Traffic Analytics tool

The instrument will present a few of their most necessary metrics within the “Overview” tab.

“Overview” tab in Traffic Analytics tool

It's also possible to dig deeper into particular metrics associated to viewers demographics, site visitors channels, high webpages, and extra.

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